Benjamin R. Freedman, the Buffalo native known as "The Jingle Guy" because of the thousands of musical themes he created for radio stations and disc jockeys locally and around the world, died last Wednesday in Plano, Texas, after suffering a heart attack. He was 63. Born in Buffalo, Mr. Freedman was playing drums with his own group, the Ball Bearings, when he was 12. Listening to radio stations in Buffalo and Rochester in summer camp, he became intrigued with station ID jingles. He began his jingle-writing career when he was 14, writing songs for his cousin Fred Bock's pirate radio station and recording them using neighborhood talent in his parents' home in Amherst. While still attending Amherst High School, he was an afternoon and Saturday DJ on WYSL-FM. Enrolling in Butler University in Indianapolis in 1968, he set up a full-time studio there for his company, WAY Productions. In Amherst, he recruited singers to form A Capellas Unlimited, which harmonized commercials and radio station promos. By the mid-1970s, he was creating jingles for BBC Radio One and Radio Luxembourg from an elaborate studio he built in his own home in North Buffalo. He moved to Dallas in 1988 and was an executive for major jingle companies there until he formed his own company in 1995. According to his website, Ben Freedman Productions is "the oldest continuously operated radio ID jingle company on the planet." He moved back to the Buffalo area to be near his aging parents in 1997. While here, he created new jingle packages for Danny Neaverth and Tommy Shannon on WHTT 104 FM and established Jingle University online to teach newcomers the business. Returning to Dallas about 10 years ago, he continued creating jingles part time and was a salesman for Scott Studios, which markets studio equipment. In addition to jingles, he worked as a production manager for 25 years with his late father, Alan L. "Bud," in Bergman Tool Manufacturing Co. on Niagara Street on Buffalo's West Side, which made adjustable wrenches, pliers and other tools for mechanics and tradesmen. Surviving are his wife of 27 years, the former Noreen Del Monte; two sons, Joshua and Ben Jr.; a daughter, Jessica Geiman; and a sister, Barbara Condrell. Dale Anderson |
Extracted from the Guest Book at The Buffalo News The Guest Book will remain online permanently courtesy
of Noreen, Ben Jr. and the Family. May 11, 2013 March 27, 2013 Respectfully yours, March 18, 2013 March 17, 2013 Ben had asked me in December 2012 to help with one of his projects.
I told him after NAB I could help. Sorry I was too late. What a
talent and he will be missed. The radio world needed Ben, but apparently
God needed him more. Sad to let go, I will miss our occasional
conversations every time I hear the last jingles he wrote for a format
I've been building. February 03, 2013 Since 1984, when dear Ben produced the first jingles for our international
station based in Glasgow, Scotland, we've enjoyed a wonderful relationship.
Whatever we needed, no matter how complicated or downright bizarre,
Ben always came up not just with the goods, but always with the
added joy of his pithy comments on our session recordings. Radio
Six International celebrates its fiftieth year in June, and for
nearly thirty years much of our station sound has been down to Ben
and his passion for radio IDs. We will miss him, his humor, and
his remarkable talent. Our love and sympathy to Noreen and the family. January 25, 2013 Ben leaves an unbelievable legacy of kindness and creativity. I
operate radio stations in St. Louis Missouri and talked with Ben
many times during the last five years. He and I last emailed each
other January 7th regarding a project. He will be sorely missed
but his legacy will live on for years. My sincerest sympathies to
Ben's family. He now creates jingles in heaven. God bless you. January 25, 2013 January 22, 2013 January 17, 2013 January 16, 2013 January 16, 2013 To Noreen and Ben's extended family...I am shocked and saddened
to hear of Ben's passing...I just talked with him this past week
about the jingle packages he was working on for our two new stations
and can't believe that he's no longer with us. Ben was talented,
creative, a storehouse of radio history and funny--we're all going
to miss him. I'm saddened to hear the news of Ben's death and so very sorry for
your loss, Noreen. I appreciated Ben's dedication and passion for
his work. You and all in your family will be in our thoughts and
prayers. January 16, 2013 January 15, 2013 January 14, 2013 January 14, 2013 January 14, 2013 January 14, 2013 January 14, 2013 January 14, 2013 January 14, 2013 January 14, 2013 May God comfort you in this time of loss. Baruch Dayan Emet January 13, 2013 January 13, 2013 January 13, 2013 January 13, 2013 Our Heartfelt Deepest sympathy extended to you. January 13, 2013 January 13, 2013 I love you Dad, and will miss you everyday of my life. January 13, 2013 My condolences to Noreen and the Family Ben you are in my prayers ~ Tom Peca, Fort Mill, South Carolina January 13, 2013 January 13, 2013 January 13, 2013 January 13, 2013 Your Loving wife, Noreen |
The JingleGuy website was originally designed by Norman Barrington.