I have been a feature writer for
for over 30 years. In 2000 I had the pleasure of interviewing
Services president Jon Wolfert for an article about his
jingle company, the only one that has been in business under the
same name and management, for more than 40 years. That is a record
that no one will be able to touch.
But before you read this article, please understand that much has
changed in the ensuing years. By the turn of the millennium radio
had barely begun consolidation, a process that has now run its
course. Production equipment increased its march into the fully
digital world, although JAM maintains enough analog gear to produce
older packages for its clients. And while jingles for the Internet
and podcasts are common today, they were a rarity 17 years ago.
But perhaps the biggest change we have seen since this article
appeared in 2000 is that today fewer stations in the United States
are able to afford musical jingles, and in many cases they have been
replaced by announcer liners. Those jingles that remain in
contemporary formats at least, bear little resemblance to the
big-band flavored packages that were common from the 1960s through
So with all that in mind, I hope you enjoy the article.
Sunday, June 5, 2016
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