Toby Arnold and
Associates was started circa 1973 by Toby and his wife Dolly.
Toby had most recently been sales manager at PAMS for several
years prior, and he carried his friendships with PAMS arranger
Euel Box and independent producer Dick Starr across town when he
started his new enterprise. He also brought along his Rolodex of
radio clients of whom he had many.
Euel Box had been a friend of Bill Meeks, president of PAMS,
since they were in high school together. Box brought strong
musical expertise to PAMS that resulted in groundbreaking hits
like Series 16 (My Home Town) 17, 18, 19, 26 and many others. In
1967 PAMS began to produce country-formatted jingles and Box
began to work with clients like KLAC in Los Angeles, whom he
would later bring to TA&A. Box passed away in 2017.
Producer Dick Starr was known for creating the Opus series of
musical year-end specials. Opus '71 and '72 were produced at
PAMS, but then after bouncing around for a while, this
multi-hour program ended up at TA&A in the late 70s.
Toby’s main focus in the early years was ID jingles, but he
quickly moved into advertiser jingles and libraries for station
production. Many of the writers and singers he used had worked
at PAMS or were still working for PAMS on a freelance basis.
Toby Arnold passed away in 2006.