Chuck Blore
produced jingles for many big stations, but he was technically
more of a radio consultant than a jingle producer. In the course
of his work with radio stations he designed jingle packages that
would suit the formats he helped create. Probably his first big
success was "Color Radio" for KFWB(AM), Los Angeles in the late
50s. He knew that TV was a competitor to radio, and TV was
rapidly converting to color broadcasting. He also knew that TV
had "channels," so he called KFWB "Channel 98" to reflect its
dial position (980 kilocycles). Make no mistake, these were very
long jingles by today’s standards, sometimes as long as a minute
in length. The lyrics were complex, singing about the
personalities, the types of music played and the city in which
the station was located.
In the next few
years he worked with many major-market radio properties. An
interesting experiment of his was KIIS(AM) in Los Angeles around
1970. His format, soft rock, was too far ahead of its time to
succeed, but it was responsible for several unique jingle
packages from PAMS. Later those call letters moved to FM to much
greater success as a rocker.
To read an interview with Chuck Blore, check out Ken Deutsch’s
E-Book, “The Second Jingle Book,” which can be purchased quite
inexpensively
here,
While you’re at it, check out Ken’s other radio and jingle books
on the same page!
