By Ken Deutsch

As Shakespeare wrote in Romeo and Juliet, "A rose by any other name would smell as sweet."

I use that concept here to reference a jingle company that beginning in 1959 was known as Pepper Sound Studios, then Pepper-Tanner, still later as The William B. Tanner Company, and for a few years after 1984, Media General. Its jingles ran the gamut from silly to spectacular, depending on the era, the composers and whether the jingles were recorded in Memphis or Dallas. (Some of its best products were produced in Dallas from the mid-60s to the mid-70s.)

Referred to here as just "Pepper" for convenience, the company sold, or more properly "traded out," more jingles than all the Dallas companies combined. A trade-out would work like this. A radio station in a small or medium market would agree to air hundreds of commercials for D-Con or one of Pepper’s other advertising clients over the course of a year, in exchange for which the station would receive a customized jingle package. Some of Pepper’s production libraries were also distributed in this manner.

While the company produced several hundred packages (and a dozen libraries) over its years in existence, only a handful were memorable. We present here a few of Pepper’s best, or at least most unusual, jingle packages in demo form. What Pepper lacked in quality it certainly made up for in quantity, and in the 1960s and early 70s its small purple tape boxes were ubiquitous.

Find more about Pepper, Pepper-Tanner, William B. Tanner and Media General here.

Attitude is a unique series for the company because it didn't use their traditional vocal group, and was cut in the late 60s during a time of experimentation with different musical instruments and mixing techniques.

Pepper-Tanner Attitude Demo

Electronik (K) and Logo-Tronic  were both trying to make use of recording tricks and the Moog synthesizer. Very dated, but a good snapshot of the times in which they were produced.

Pepper-Tanner Electronik (K) Demo

Pepper-Tanner Logo-Tronic Demo

KNDE Custom In approximately 1972 the William B. Tanner Company (previously known as Pepper Tanner and later to be known as Media General's Broadcast Division) produced a custom jingle package for KNDE(AM), Sacramento. We believe it's worth posting because of all the packages that company produced Memphis, this is one of the best. Great writing, great recording and mixing, and unlike much of this company's product, this package is not saddled with a corny concept. I say "produced in Memphis" because many of Tanner’s jingles were sung in Dallas throughout the 1960s and 1970s, and those were uniformly good.

Why have you never heard of the KNDE package before? Well, it would have been difficult to syndicate widely unless the purchasing stations were also known as "Candy" or "Rock Candy." In other words, the concept was almost too specific for this one station to translate well to others.

William B. Tanner KNDE Demo

Pure Country reminds me of PAMS' "Jukebox Country," because it's a throwback to a very old timely sound.

Pepper-Tanner Pure Country Demo

Sound of the Day is of note because these are the first jingles ever recorded by Pepper. If you’ll notice in the brief introductory demo narration, the company was actually known as "Pepper Records" at the time. You may also note that these jingles used a different vocal group from most later Pepper packages, and also that these jingles were much better written and sung than anything PAMS was producing in the late 1950s. Shortly after "Sound of the Day" was released, the company changed its name to "Pepper Sound Studios."

Pepper Sound of the Day Demo


Pepper All Heart Demo
Pepper All Heart (H) Demo
Pepper Fun "B" Demo (WHBQ)
Pepper Happy Hornblower Demo (CKLW)
Pepper It's What's Happenin' Demo (WCAO)
Pepper It's What's Happenin' Demo (WPTR)
Pepper Living Legend Radio
Pepper More Music "A" Demo (WIBG)
Pepper More Music "B" Demo (WKY)
Pepper My Kind Of Town (WMAQ)
Pepper Now Sound "A" Demo
Pepper Sound Of Happiness (WMPS)
Pepper Talk Of The Town Demo (WMNI)
Pepper The Image Demo (WABC, WCKY)
Pepper Top Popper Demo
Pepper Tune Teasers "A" Demo (WHBQ)
Pepper Tune Teasers "B" Demo (WMPS)
Pepper Tune Teasers "C" Demo (WMPS)
Pepper Variety Fair Demo (CHUM)
Pepper Wide World (KHFI)


Pepper-Tanner 60 Series Demo (KGBS)
Pepper-Tanner Acapella "A" Demo
Pepper-Tanner Acapella "B" Demo
Pepper-Tanner Acapella IV
Pepper-Tanner Agency Presentation
Pepper-Tanner All The Good Songs Demo
Pepper-Tanner Beatle Cuts (WHK)
Pepper-Tanner Comin' Thru Original Demo (WCAO)
Pepper-Tanner Doin' Our Thing Demo
Pepper-Tanner Easy Listening Demo
Pepper-Tanner Electronic Now
Pepper-Tanner Fun Country Demo
Pepper-Tanner Generation '70 Demo
Pepper-Tanner Gettin' It Together Demo (KINT)
Pepper-Tanner Gettin' It Together Demo (WPGA)
Pepper-Tanner Good Thing Demo
Pepper-Tanner Great Country Demo (WJJD)
Pepper-Tanner Great New World Demo
Pepper-Tanner Imperial Classics Demo
Pepper-Tanner Keep On Truckin' Demo
Pepper-Tanner Luv Demo
Pepper-Tanner Mod Country (WJJD)
Pepper-Tanner Music American Style Demo
Pepper-Tanner My Kind Of Sound Demo
Pepper-Tanner New England Discovers
Pepper-Tanner Nice And Easy Demo
Pepper-Tanner Now '70 Demo (WMPS)
Pepper-Tanner Now Country Demo
Pepper-Tanner Odyssey '70 Demo (WWDC)
Pepper-Tanner P&T Song
Pepper-Tanner Penthouse Series Demo
Pepper-Tanner Reachin' Out, Touchin' You Demo
Pepper-Tanner Reachin' Out, Touchin' You Demo (WABC Version)
Pepper-Tanner Soul Sound Demo
Pepper-Tanner Soul Vibrations Demo
Pepper-Tanner Sound Of Feeling Good Demo (WNVY)
Pepper-Tanner Spectrum Demo
Pepper-Tanner Swingle Jingles Demo
Pepper-Tanner Talking People Demo (WCAU)
Pepper-Tanner Total Entertainment Demo
Pepper-Tanner You've Never Heard It So Good Demo (WBAL)


Tanner Acapellas A-La-Carte
Tanner All Hits, All American Demo (WABC)
Tanner All Hits Demo (WABC)
Tanner Best Of Everything Demo
Tanner Big Switch '74 (WFIL)
Tanner Block Programming Demo
Tanner Communication Demo
Tanner Contact Demo (WMPS)
Tanner Crossover (Long Instrumental)
Tanner Cruisin' Demo (WHBQ)
Tanner Double Shot Demo (WQXI)
Tanner Double Power Demo
Tanner Easy Going Demo (WHYN-FM)
Tanner Enjoy Yourself Adult Contemporary One Demo (WSIX)
Tanner Enjoy Yourself Adult Contemporary Two Demo (KMPS)
Tanner Experience Demo
Tanner Experience Demo (Re-Sung)
Tanner For The Red, White And Blue Demo (WWOK)
Tanner For The USA Demo (WLS)
Tanner Greatest Country Demo (KMAK)
Tanner Keep It Country Demo (WCXI)
Tanner Let Freedom Sing Demo (KONO)
Tanner Mile High Demo (KHOW)
Tanner Mini Hits Demo
Tanner Music Set '75 Demo (WFIL)
Tanner Movement Demo
Tanner OK Country Demo (WWOK)
Tanner People Demo
Tanner Pop Topper Demo
Tanner Potpourri Demo (Radio Avon)
Tanner Real Feeling Demo
Tanner Rock Candy Demo (KNDE)
Tanner Short And Sweet Demo (WAPE)
Tanner Shotgun Heaven Demo (KROY)
Tanner Simple And Free Demo (WCOD)
Tanner Six-Pack Demo (KBRO)
Tanner Soul Radio Demo (WWRL)
Tanner Spend Some Time In The Country Demo (WBAP)
Tanner Sprit Of Demo (KSD)
Tanner Super Hot Demo (WQEN)
Tanner Super O Demo (KONO)
Tanner Thunder Demo (WFIL)
Tanner Thunder Tracks Demo (WFIL)
Tanner Trendsetter Demo (1980)
Tanner Up & Easy Demo (WMEX)
Tanner Way Out Demo (WRNL)
Tanner We Believe In America Demo (WXYZ)
Tanner We've Got Your Country Covered Demo (KKYX)
Tanner WMC Custom
Tanner WNOP Custom
Tanner You And The Music Demo (KSD)
Tanner Your Country Demo


Thunder Productions Black America '75 Demo (KGFJ)


Media General All Hit Country Demo (WZXI)
Media General Digital Force Demo
Media General Hot Shots Demo (WQXI)
Media General New Generation Demo (WCPM, WIP)
Media General Something Special Demo (WIOD)
Media General S.S. Series Demo (WKLM)
Media General Super Hot Demo (WQEN)
Media General Talking Radio Demo (WPTF)
Media General The Best Demo (WCAP)
Media General TV Demo
Media General We've Got Your Country Covered Demo (KKYX)
Media General X-Celleration Demo (WQXI)

For more information on Pepper-Tanner & Media General jingles, go to the TM Studios Website.
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