WHO
ARE THE WORLD'S JINGLE COLLECTORS?
written by Ben Freedman (originally Buffalo, NY; now Dallas,
TX)
Yes, it all started in the late 50s and 60s with a handful of
about 10 or 15 known (mainly Top 40) radio enthusiasts and DJs around the
world who detected a magical mood by listening or airchecking radio stations, studying those great singing musical identification jingles, which gave
a hallmark feel to radio around the world, especially the USA and Canada where
over 8,000 stations were in competition for the available listening audiences.
Anything clever -- i.e., the new imaging tactic by Station Managers, Program
and Production Directors -- the stations could do to gain market identification
and listener loyalties were employed. So, after a few short years and hard
dedicated work and musical skills by the top jingle houses in Dallas, New
York and LA, such major brands such as CRC, PAMS, Futuresonic, Pepper-Tanner,
and
Anita Kerr sprouted up and became famous. Yes, DALLAS now ruled the world
of radio station Identification jingles. Our Dallas ID jingle legend founders,
we all worshipped: Tom Merriman, Johnny Mann, Bob Piper, Euel Box, Tom Gwin,
Vinny Trouth, Chris Kershaw, Bud Guin, Frank Hames, and several others mentioned
below.
THEN CAME MY FELLOW JINGLE COLLECTORS (most former DJs): Ken Justiss, Ron
Harris, Mike Gitlin, Ed J. Rothschild, Jonathan Wolfert, Hugh C. Henry, Pete
Wilson, Dale Parsons, Brad Shepard, Frankie C, Mike Styn, Bert van der Laan,
Doug Thompson, Rob Hantson, Tracy Carman, Don Worsham, Steve Mitchell, John
Donovan, Jim Connely, Howard Lapides, Steve Stevens, Norman Barrington, Peter
Kanze, Alan Moore, DJ Pauly, Laurent Eveno, Hayne Davis, Mike Pasternak, Ted
Tatman, John McCoy, Frank Holler, Tom McRay, Hugh Beavers, Ricky Kaufman,
Jeff Laurence, Ron Sedaillie and many others.
AND OF COURSE these jingle collectors started to network and trade airchecks
and station package dubs -- often by regular slow boat mail -- and what was
expensive back then, long distance phone calls -- never dreaming of the future
to come with the Internet and website, mp3 or .wav audio transmissions.
The known to me original early-to-mid 60s teenage jingle collectors of the
world, visiting stations, requesting dubs. The goal: to collect, compare,
comment, study and trade radio IDs and even commercial client jingles, originally
on reel to reel tapes (heaven forbid on cassettes). In the ID jingle lovers
turf -- the UK, Holland, Germany, Scandinavia, and let's not forget those great
ship bound international pirate stations -- and in prime ID jingle territories,
the USA and Canada -- coasts to coasts -- the jingle collecting race was on.
In my case, I was fortunate as one of the original group of legendary "teenage
jingle collectors" in the 60s. In fact, my good buddy -- a younger teenage
jingle collector named Jonathan Wolfert (together, we are today's Ben Freedman
Productions, PAMS, JAM Creative Productions [long story]) -- and let's not forget
Reelworld, RadioScape, Johnny Mann, Cool Jingles, Chuck Blore, GMI, Groove
Addicts, N2 Effects, Zone Imaging -- i.e., Thompson Creative, Bruce Upchurch
-- Tony
Griffin, Dan Fissel, Mark Hodgkinson, Barry Volk, Ken Kaufman and several
others*. Yes, the jingle collectors of the world were often in a race to see
who could have the most legendary jingle package dubs in their collections. What was a key in these jingle trading connections?
Big collectors such
as Norman Barrington, Ken R, Tracy Carman and Don Worsham and so many others
were struck with jingle collection fever.
AND YES -- there are still young, new jingle jingle collectors sprouting up
around the world today EVER ONWARD!!!! THE ALMIGHTY RADIO ID JINGLE LIVES
ON!!!!
* If I missed your name in my text, I apologize.
Thanks,
Ben Freedman
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The JingleGuy website was originally
designed by Norman Barrington.